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Sarah is a former WTA ( Women’s Tennis Association ) Professional Tennis Player.

After leaving the WTA professional tour,  Sarah’s passion for fitness, tennis  and helping others was a driving force and she enrolled at Premier Training International school for health and fitness professionals in the U.K. getting her Diploma and Certificates in Personal Training, Advanced Personal Training, Gym & Fitness instruction. She is also Certified as a Lifestyle Educator By Metagenics FirstLine Therapy Program.


Sarah is also a Global Professional Tennis Coach Association (GPTCA) B- Level International Coach, Tennis Canada certified Instructor and currently enrolled in the Tennis Canada Coach 3 program.


With Sarah’s many years of training and competing whilst living on the professional tour she is able to coach her athletes with first hand experience and knowledge.


Testimonial from Elena Baltacha – Former WTA singles high 49 and British # 1

Sarah Coles was a member of my support team during the 2009/10 WTA Montreal tournaments. She has a very good understanding of athlete support elements, understanding the physiological and nutrition aspects to a high level. At times and when needed she could also extent her support to on court feeding. As a previous competing player she also understands the broader needs of a touring player and also delivered the elements very well. She also has the ability to work as a team member and worked very well under the lead of my head coach Nino Severino during the 2010 tournament.



Rogers Cup Montreal 2010

Elena and I on the practice court!



Elena (Team GB-Great Britain) playing London 2012 Olympics at Wimbledon.






Sarah is also a Certified and Licensed Level 2 Advanced Tennis Footwork & Movement Specialist and is the first female and only coach in Canada trained in ‘TheBaileyMethod’.  

What is ‘TheBaileyMethod’?



‘TheBaileyMethod’ is a research based, data driven Advanced tennis footwork and movement training program unlike any other available in the world today!

Over 21 Grand Slam Tennis Players trained in ‘TheBaileyMethod’ including Monica Seles, Jelena Dokic, Bethanie Mattek-Sands, Johanna Konta just to name a few.

Its a clearly structured and highly personalized training system that rapidly improves match play performance. ‘TheBaileyMethod’ incorporates very specific teachings of various multi-directional footwork, movement, balance, and shot selection skills. ‘TheBaileyMethod’ is taught in multiple stages. Later progressing to hitting balls to specific targets on court. Then the program is tailored to the players strengths and having the ability to identify their opponents weakest moves to then we formulate their own tactical movement plans that are then implemented with great success for tournament competition.